Archive for February, 2008

Thanks to each of you who have inquired about getting your hands on these organic shirts.    We’re working on a new store front now and are thrilled to share with you in the next few months.   In the mean time feel free to contact us and we’ll let you know a retailer in your area where you can find one.

 Thanks, Justin

This is a great book.  The idea?  Cows are everywhere.  Black and white, brown and gray cows.  And you don’t so much care that they exist.  A purple cow on the other hand would stop you dead in your tracks.  The same concept applies to the toothpaste aisle and every product category you can think of.  A product either exists or is invisible.  Here is an excerpt on the value of being remarkable:

“The essence of the Purple Cow is that it must be remarkable…Products, services and techniques so useful, interesting, outrageous, and noteworthy that the market will want to listen to what you have to say.  No, in fact, you must develop products, services, and techniques that the market will actually seek out.”

 Pick this up (holy cow approved)

A great (startling) question posed in a holy cow interview last week.  What are you obsessed with?  This mind-grenade helped blow out this list of reasons for “LIVING,” not merely “existing.”

 OBSESSIONS >>> More >

Another holy cow guiding principal.  Go Faster.  Fail.  Learn.  Do it again.  Go even faster.